Branding – One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay’s Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored Snacks, Quaker Foods and Snacks, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, and Sierra Mist.
4. “The suggestion that memory conformity is a result of biased guessing is similar to the informational influence explanation because in both instances … However , the distinguishing feature between the two explanations is that …” … “Whilst biased guessing may account for the misinformation effect that occurs in some instances (refs.), research suggests that it is not the only reason for the occurrence of the misinformation effect. ( Supporting evidence ) … This suggests that the misinformation effect may be due at least partially to memory impairment, rather than just biased guessing.”
You may want to identify certain types of equipment by vendor name and brand or category (., ultracentrifuge vs. prep centrifuge), particularly if they are not commonly found in most labs. It is appropriate to report, parenthetically, the source (vendor) and catalog number for reagents used, ., " ....poly-L-lysine (Sigma #1309) ." When using a method described in another published source, you can save time and words by providing the relevant citation to the source. Always make sure to describe any modifications you have made of a standard or published method.