Our weakest point is commercialism, so it was always inevitable that others with those skills would tinker a little around the edges of our basic concept — and even our name — and repackage it as a national issues-based tool for commercial sponsorship for a few weeks during national elections; or perhaps simply as yet another of those “fun” internet personality tests; or maybe just for five minutes of Facebook fame, with the source almost invariably unacknowledged. The Political Compass continues to offer something more substantial all year round, and we look forward to keeping our hundreds of thousands of visitors stimulated for years to come.
In the US, the term has been widely used in the intellectual media, but in Britain, usage has been confined mainly to the popular press.  Many such authors and popular-media figures, particularly on the right, have used the term to criticize what they see as bias in the media.   William McGowan argues that journalists get stories wrong or ignore stories worthy of coverage, because of what McGowan perceives to be their liberal ideologies and their fear of offending minority groups.  Robert Novak, in his essay "Political Correctness Has No Place in the Newsroom", used the term to blame newspapers for adopting language use policies that he thinks tend to excessively avoid the appearance of bias. He argued that political correctness in language not only destroys meaning but also demeans the people who are meant to be protected.  Authors David Sloan and Emily Hoff claim that in the US, journalists shrug off concerns about political correctness in the newsroom, equating the political correctness criticisms with the old "liberal media bias" label. 
The data in this report are based on two independent survey administrations with the same randomly selected, nationally representative group of respondents. The first is the center’s largest survey on domestic politics to date: the 2014 Political Polarization and Typology Survey, a national telephone survey of 10,013 adults, on landlines and cell phones, from January through March of this year. The second involved impaneling a subset of these respondents into the newly created American Trends Panel and following up with them via a survey conducted by web and telephone. The two surveys are described separately, in further detail, in the About the Surveys section of the report.