“Some people might say a woman can’t direct this because of that, or a man can’t direct that because of this. I don’t like to do that,” she wrote. “Look at Kathryn Bigelow: She can do incredible action films. Or Anthony Minghella, who directed the most beautiful, sensitive romances. For me, sex really isn’t the qualifier in the way someone directs — but I just know that when you have a set with predominantly one gender, whether it be all men or all women, it’s not going to be a healthy place.”
Her unwillingness to conform to society's expectations is clearly visible on the NME issue on which she appears unshaven and naked on the front cover. The image shows Beth with her hand on her bottom which has a kiss mark on it and another hand covering her breast. She is looking at the camera, not in the conventional, seductive way female singers are usually photographed, but instead almost snarling as if she doesn't care what anyone thinks of her. The headline reads "Kiss my ass", once again reinforcing her reluctance to conform. This image shocked the teenage audience of the magazine and sparked controversy as it is an image that mainstream society is rarely subjected to. It was also nominated to be crowned the best magazine cover of all time. This image doesn't represent the usual ideology of women and this is why Germaine Greer has praised Ditto on appearing like this on the cover of a mainstream magazine, and also NME for allowing her to do so. Greer speaks highly of Beth stating: "her intention is to force acceptance of her body type, 5ft tall and 15 stone, and by this strategy to challenge the conventional imagery of women." Laura Mulvey's theory of feminism can be seen here; Beth Ditto is the dominant female who refuses to be passive to the male viewer.