The title and other copy in the introduction should grab users and make them feel compelled to take action, but you should also add an attractive illustration or background to entice the user further. Take the screenshot below, for instance, which has a colorful and detailed illustration that quickly grabs the user. You can see the large title and brief information to the left. The copy is the first element users see, and then their eyes move over to the illustration. The background is vivid and colorful, which helps add light to the entire website, thus attracting the user. The illustration and text have plenty of space between them, which makes the overall layout of the introduction cleaner and more readable.