The power of the metaphor: when used in regular speech it can bring a conversation to life and when used in a presentation it can keep your audience engaged. A great way to incorporate metaphors is by thinking of the point you want to make in your presentation and pulling pictures or photos that showcase the comparison. For example, if I’m giving a presentation on content marketing and want to make the point to the audience that is requires a lot of moving parts, I would have a picture or GIF file of an engine spinning while in motion. This leverages the power of the metaphor well and gets the point further implanted in the listeners head.
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